Blue-Fi Paid Advertising

Scale revenue with precision media for modern buying teams.

We plan, launch, and optimize paid campaigns that capture high-intent demand from La Crosse, Eau Claire, and national accounts—all backed by transparent data.

Request a Media Audit View Campaign Process
Average ROAS
5.4x
Blended return across search, social, and programmatic campaigns managed in the Midwest.
Lead quality lift
42%
Increase in sales-qualified leads from La Crosse and Eau Claire markets year-over-year.
Testing cadence
Weekly
New creative and audience experiments launched every seven days.
Campaign managers reviewing paid advertising dashboards together

Live performance signals

Dashboards surface trends before competitors react.

Creative iteration loops

Media and storytelling teams test new angles weekly.

Channel Expertise

Every campaign engineered for intent, creative resonance, and proof.

We combine audience intelligence, standout creative, and precise measurement so your spend converts in every stage of the funnel.

Search & Shopping Dominance

Capture high-intent buyers with keyword strategies tuned to local and national demand.

  • Keyword architecture for La Crosse, Eau Claire, and expansion metros.
  • Smart bidding strategies guided by first-party data and conversions.
  • Shopping feeds optimized for inventory, pricing, and remarketing.
Analyst managing search engine marketing campaigns

Account-Based Advertising

Align media, sales, and marketing to reach buying committees with precision and personalization.

  • Firmographic and technographic audience building for Midwest industries.
  • Sequenced creative tailored to roles across the decision group.
  • Integration with CRM and marketing automation to close the loop.
Team aligning account-based advertising tactics on a digital wall

Analytics & Creative Science

Continual testing and campaign intelligence keeps spend efficient and messaging sharp.

  • Custom dashboards merging ad platforms, CRM, and revenue data.
  • Creative sprints coordinated with photo, video, and copy teams.
  • Budget stewardship and pacing reviews to capture every opportunity.
Data analyst examining performance charts on multiple monitors
Paid Media Process

A revenue-first framework for media that keeps scaling.

Every sprint blends data, creative, and collaboration so you stay ahead of shifting markets and buyer expectations.

01

Week 1

Insight & Forecast

We map persona journeys, review historical performance, and model achievable ROAS targets.

  • Channel mix forecast with budget recommendations.
  • Audience and keyword intelligence for western Wisconsin and beyond.
  • Measurement framework aligning marketing and revenue reporting.
02

Weeks 1-2

Launch Readiness

Campaign assets, tracking, and testing plans are finalized so launch runs smoothly.

  • Creative and copy toolkit aligned with funnel stages.
  • Tracking implementation with QA across platforms.
  • Experiment roadmap covering the first six weeks.
03

Weeks 3-6

Optimize & Expand

We adjust bids, audiences, and creative using weekly feedback loops with your team.

  • Optimization reports with clear action items.
  • Creative testing insights and next hypotheses.
  • Attribution snapshots showing impact by channel.
04

Ongoing

Scale Confidently

Budget increases focus on proven segments while new experiments feed future growth.

  • Quarterly growth plans and budget guidance.
  • Executive-ready reporting tying spend to pipeline.
  • Access to Blue-Fi media library for rapid creative refresh.
Why performance teams choose Blue-Fi

A paid media partner with creative firepower and financial rigor.

We work alongside marketing, sales, and finance to make every dollar accountable while growing demand across the Driftless Region and beyond.

Real-time optimization

We adapt campaigns daily based on performance signals, not gut feelings.

Creative x media synergy

In-house creative collaborates with ad strategists to iterate winning ideas fast.

Compliance and governance

Clear processes keep tracking, privacy, and brand standards buttoned up.

Advertising strategists collaborating around digital dashboards

Performance council

Weekly syncs align goals, optimizations, and creative so campaigns scale with confidence.

Let’s scale your media

Book a paid advertising strategy session.

We will audit current efforts, highlight quick wins, and frame a plan that maximizes returns in your priority markets.

  • 60-minute session with paid media strategists and analytics leads.
  • Forecasts tailored to La Crosse, Eau Claire, and national expansion goals.
  • Suggested tests, budget pacing, and creative roadmaps.
Connect with Media Leads Review the Process

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